{"id":4782,"date":"2021-06-28T09:05:57","date_gmt":"2021-06-28T09:05:57","guid":{"rendered":"https:\/\/publir.com\/blog\/?p=4782"},"modified":"2021-06-28T10:49:22","modified_gmt":"2021-06-28T10:49:22","slug":"an-overview-of-creator-economy-challenges-and-opportunities","status":"publish","type":"post","link":"https:\/\/publir.com\/blog\/2021\/06\/an-overview-of-creator-economy-challenges-and-opportunities\/","title":{"rendered":"An Overview of Creator Economy: Challenges and Opportunities"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Creator economy\u00c2\u00a0is\u00c2\u00a0the new buzzword, buzzing across the\u00c2\u00a0internet\u00c2\u00a0and social media platforms.\u00c2\u00a0It is\u00c2\u00a0opening\u00c2\u00a0up\u00c2\u00a0opportunities\u00c2\u00a0to micro and nano entrepreneurs, who\u00c2\u00a0have\u00c2\u00a0ideas\u00c2\u00a0and content strategies to\u00c2\u00a0influence\u00c2\u00a0their\u00c2\u00a0followers.\u00c2\u00a0Thanks to the media democratization with the advent of the internet;\u00c2\u00a0from a woman with a passion for making ethnic jewelry to a chef with hands-on experience in dishing out delicious cuisine, anyone can become a creator as long as they are engaging their audience in innovative ways.\u00c2\u00a0Creators are making money while pursuing their passion.\u00c2\u00a0The\u00c2\u00a0nascent\u00c2\u00a0creator\u00c2\u00a0economy\u00c2\u00a0is\u00c2\u00a0worth <a href=\"https:\/\/www.forbes.com\/sites\/deandebiase\/2021\/05\/20\/unleashing-the-creator-economy\/?sh=2555ce916af3\" rel=\"nofollow\">$13.8 billion<\/a> in 2021, thriving with\u00c2\u00a0enthusiasm\u00c2\u00a0to grow further, despite\u00c2\u00a0challenges.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br><strong>Defining Creators Economy <\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/influencermarketinghub.com\/wp-content\/uploads\/2020\/09\/What-is-the-Creator-Economy-copy.jpg\" alt=\"\" width=\"561\" height=\"293\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br>A\u00c2\u00a0stream\u00c2\u00a0of content producers\u00c2\u00a0developed\u00c2\u00a0this\u00c2\u00a0creators\u00e2\u20ac\u2122\u00c2\u00a0economy\u00c2\u00a0through their\u00c2\u00a0contributions\u00c2\u00a0as\u00c2\u00a0text, audios,\u00c2\u00a0videos,\u00c2\u00a0graphics, and gaming, mixing innovation and\u00c2\u00a0originality, unforeseen before at a massive scale.\u00c2\u00a0Over 50 million content producers,\u00c2\u00a0curators,\u00c2\u00a0and community influencers have\u00c2\u00a0built\u00c2\u00a0this\u00c2\u00a0economy\u00c2\u00a0across social media\u00c2\u00a0platforms\u00c2\u00a0like blogs, vlogs,\u00c2\u00a0videos,\u00c2\u00a0music,\u00c2\u00a0lyrics, and podcasts in\u00c2\u00a0return\u00c2\u00a0for\u00c2\u00a0money\u00c2\u00a0from their\u00c2\u00a0followers,\u00c2\u00a0brands,\u00c2\u00a0and\u00c2\u00a0platforms.\u00c2\u00a0The\u00c2\u00a0creator\u00c2\u00a0economy\u00c2\u00a0has equally spurred massive software\u00c2\u00a0and hardware innovations like editing, crafting, painting, designing, and audiovisual tools to\u00c2\u00a0promote\u00c2\u00a0these\u00c2\u00a0creators\u00c2\u00a0in their monetization efforts.\u00c2\u00a0<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Although\u00c2\u00a0creators\u00c2\u00a0producing\u00c2\u00a0artifacts\u00c2\u00a0and selling them online and offline are not\u00c2\u00a0new, the\u00c2\u00a0concept\u00c2\u00a0of monetizing <a href=\"https:\/\/medium.com\/@flybridge\/the-rise-of-the-creator-economy-7ee5ff32977f\" rel=\"nofollow\">user-generated<\/a> content\u00c2\u00a0is\u00c2\u00a0a\u00c2\u00a0newer\u00c2\u00a0phenomenon, specifically with the creation of platforms like <a href=\"https:\/\/www.patreon.com\/\" rel=\"nofollow\">Patreon<\/a> in 2013.\u00c2\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Factors Leading&nbsp;to the Creator Economic Boom <\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There is a paradigm shift from highly qualified and trained professionals like journalists, authors, and videographers\u00e2\u20ac\u201dcreating content to pursue their careers to earn a living\u00e2\u20ac\u201dto a diversified set of content creators who can simply turn on the digital camera or publish content on digital platforms and attract an audience.\u00c2\u00a0Until 2000, when\u00c2\u00a0access\u00c2\u00a0to the\u00c2\u00a0internet\u00c2\u00a0was\u00c2\u00a0not a household phenomenon,\u00c2\u00a0creation\u00c2\u00a0was\u00c2\u00a0a highly specialized profession, restricted to a selected few.\u00c2\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social&nbsp;media platforms&nbsp;like Blogger&nbsp;(1999)&nbsp;and YouTube (2005) have offered the earliest opportunities for the creators to make money out of content like blogs and videos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By 2010, a\u00c2\u00a0plethora\u00c2\u00a0of\u00c2\u00a0social\u00c2\u00a0media platforms\u00c2\u00a0started\u00c2\u00a0catering to the general\u00c2\u00a0audience with Facebook and Instagram\u00c2\u00a0as well as niche\u00c2\u00a0audiences\u00c2\u00a0with platforms like Medium.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>A Glimpse on Content Monetization Opportunities <\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The emergence of platforms like Facebook, Twitter, YouTube, Instagram, Spotify, Snapchat, TikTok, Substack, Patreon, OnlyFans, etc., have offered multiple monetization opportunities for the user\/creators.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Advertising revenue shares: Facebook, YouTube, and Twitter<\/li><li>Sponsored content for business in LinkedIn<\/li><li>Product placement: YouTube<\/li><li>Tipping: Twitter, YouTube, Twitch, and TikTok&nbsp;<\/li><li>Paid subscriptions: Medium, Substack<\/li><li>Digital content sales: FetchApp, Gumroad, E-Junkie<\/li><li>Merchandise: Beardbrand, Bespoke Post, Northern Brewer<\/li><li>VIP Meets<\/li><li>Live\/virtual events: Virtual motivational talks through Technology Entertainment and Design (TED)<\/li><li>Shout-outs: when one user promotes another user on their own social media account, eg. Instagram shoutout<\/li><li>Fan Clubs: Connecting and engaging fans through apps and social media platforms<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Types&nbsp;of Digital Content Monetization Options for Creators <\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i1.wp.com\/www.vccafe.com\/wp-content\/uploads\/2021\/02\/Creator-economy-VC-Cafe-1.png?fit=960%2C540&amp;ssl=1\" alt=\"\" width=\"516\" height=\"290\"\/><figcaption>Source : VC Cafe<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><br>You don\u00e2\u20ac\u2122t need to be a notable personality to make money in the social media spurred creator economy.&nbsp;Instead, creators get noticed through publishing fun, engaging, thought-provoking content. Take 24-year-old <a href=\"https:\/\/loganpaul.com\/\">Logan Paul<\/a>, for example. He started as a vlogger, posting 6-second videos on the (now defunct) platform, Vine.&nbsp;He&nbsp;attracted&nbsp;millions&nbsp;of&nbsp;followers&nbsp;with his&nbsp;sketches&nbsp;and&nbsp;later moved&nbsp;to YouTube.&nbsp;He posts daily vlogs on YouTube and currently enjoys 22.8 million subscribers.&nbsp;Paul is worth $19 million and the majority of his revenue comes from advertising on his channel, &nbsp;making him <a href=\"https:\/\/win.gg\/news\/7279\/how-did-logan-paul-become-famous-and-what's-his-net-worth-question-mark\">the 10th highest-earning<\/a> YouTuber.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Content Creation Opportunities for Creators <\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/images.ctfassets.net\/19dvw6heztyg\/1AiTOPagb8np0f7yGeqoB6\/986d077f196ee6b8ec1fa12268988adf\/creator-monetization-options?w=1440&amp;q=75\" alt=\"\" width=\"522\" height=\"313\"\/><figcaption>Source : Podia<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Advertisements<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Social media platforms are paying creators with big fan bases a portion of ad revenue, based on the number of clicks, customer engagement, and conversion rates.&nbsp;YouTube, for example, pays 45% ad revenue to creators and retains 55% for the platform.&nbsp;Toymaker <a href=\"https:\/\/www.cnbc.com\/2019\/08\/02\/forget-law-school-these-kids-want-to-be-a-youtube-star.html\" rel=\"nofollow\">Lego\u00e2\u20ac\u2122s <\/a>surveyed 3,000 children in the US and UK found that more than 30% of them have aspirations to be YouTubers.&nbsp;Success stories&nbsp;of YouTube creator David&nbsp;Dobrik, with monthly Ad revenue of $275,000 for an&nbsp;average&nbsp;of 60 million&nbsp;views&nbsp;from the&nbsp;platform&nbsp;are&nbsp;the&nbsp;source&nbsp;of&nbsp;inspiration&nbsp;for&nbsp;tens&nbsp;and&nbsp;thousands&nbsp;of&nbsp;aspirants.<br><br><strong>Subscription<br><\/strong><br>Social&nbsp;media platforms and media companies have&nbsp;realized&nbsp;the&nbsp;importance&nbsp;of&nbsp;reaching&nbsp;niche audiences through&nbsp;<a href=\"https:\/\/publir.com\/blog\/2021\/03\/the-resurgence-and-importance-of-email-newsletters\/\">newsletters<\/a>,&nbsp;with stories that reputed&nbsp;journalists&nbsp;and&nbsp;influencers&nbsp;compile for their followers. Authors can place their stories within the paywall for their fans, which are ready to pay for their favorite writers. Then authors can enjoy&nbsp;a steady stream of&nbsp;revenue&nbsp;from the paid subscriptions.&nbsp;Just two of the platforms where creators&nbsp;are&nbsp;generating&nbsp;revenue&nbsp;are&nbsp;Substack&nbsp;(subscriptions&nbsp;built into the content hosting platform)&nbsp;and&nbsp;Patreon&nbsp;(for posting webcomics, videos, songs, etc.).&nbsp;The top 10&nbsp;creators&nbsp;are collectively&nbsp;generating&nbsp;more than <a href=\"https:\/\/hbr.org\/2020\/12\/the-creator-economy-needs-a-middle-class\">$7 million&nbsp;<\/a>annually on Substack, where the&nbsp;platform&nbsp;deducts its&nbsp;charges&nbsp;and&nbsp;pays&nbsp;the&nbsp;creators&nbsp;their&nbsp;due.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Tipping\/One-Off&nbsp;Sales\/Donations<\/strong><br><br>Users&nbsp;pay&nbsp;creators&nbsp;a&nbsp;token&nbsp;amount&nbsp;for&nbsp;consuming&nbsp;their favorite creator\u00e2\u20ac\u2122s work either&nbsp;through&nbsp;a \u00e2\u20ac\u0153layer&nbsp;on top\u00e2\u20ac\u009d&nbsp;platform&nbsp;like \u00e2\u20ac\u02dcBuy Me A Coffee\u00e2\u20ac\u2122 or&nbsp;through&nbsp;a content&nbsp;platform&nbsp;as tips\/donations.&nbsp;All the major&nbsp;social&nbsp;media&nbsp;platforms&nbsp;like Twitter, YouTube, Twitch, and TikTok have rolled out tipping features, creator programs, and other monetization efforts for them to make money on their&nbsp;social&nbsp;channels.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Content creating as a career is attracting a wide range of people from across the globe.&nbsp;U.K.-based Abraxas Higgins, for example, has resigned&nbsp;from his full-time corporate job to pursue a career as a Clubhouse influencer and social<a href=\"https:\/\/www.vox.com\/the-goods\/22301751\/digital-tipping-creators-platforms\" rel=\"nofollow\"> audio strategist<\/a>.&nbsp;<br><br><strong>Brand Sponsorships\/Influencer Marketing<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brand&nbsp;partnerships are&nbsp;still&nbsp;a major revenue stream for most&nbsp;creators.&nbsp;Creators with substantial followings endorse brands and place products in their social media account on behalf of brands.&nbsp;Brands&nbsp;pay&nbsp;them upfront for product endorsements.&nbsp;Brand&nbsp;sponsorship&nbsp;is&nbsp;a major revenue source for&nbsp;creators.&nbsp;There are over 220 companies worldwide that cater to&nbsp;creators&nbsp;and 77% of&nbsp;creators&nbsp;depend on&nbsp;<a href=\"https:\/\/influencermarketinghub.com\/creator-earnings-benchmark-report\/\" rel=\"nofollow\">brand deals<\/a> that are three times as many as every other revenue source combined.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Brand&nbsp;collaboration<\/strong><br><br>Brands pay creators for generating unique content on their products as product reviews, images, and videos for influencing their followers.&nbsp;Even&nbsp;micro and nano influencers with limited followers can still opt for&nbsp;<a href=\"https:\/\/www.emarketer.com\/content\/influencer-monetization-2021\" rel=\"nofollow\">brand collaborations<\/a>.&nbsp;In fact, 68.1% of US adult influencers identified&nbsp;brand&nbsp;collaborations as a major source of revenue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Affiliate Marketing<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In affiliate marketing, a company or online retailer pays a commission to other companies or influencers for traffic that results in a sale. Influencers provide a specialized link to a product or service that tracks that traffic. This is similar to influencer marketing, but in the case of affiliate marketing, the influencer\u00e2\u20ac\u2122s traffic must convert to a sale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According&nbsp;to influencer&nbsp;marketing&nbsp;platform&nbsp;Mavrck,&nbsp;Affiliate&nbsp;marketing&nbsp;is&nbsp;a&nbsp;major&nbsp;source of&nbsp;revenue&nbsp;for 9.3% of&nbsp;respondents, followed by&nbsp;ads&nbsp;(7.4%)&nbsp;and selling professional services&nbsp;(7.1%).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>How Platforms and Businesses are Making Money from Creators <\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/miro.medium.com\/max\/3072\/0*NkQVVtM0HhPK3Zze\" alt=\"\" width=\"577\" height=\"363\"\/><figcaption>Source : SignalFire<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Social media\u00c2\u00a0platforms\u00c2\u00a0are\u00c2\u00a0grooming\u00c2\u00a0creators\u00c2\u00a0in their various avatars, as they are\u00c2\u00a0sought\u00c2\u00a0after for the\u00c2\u00a0brands\u00c2\u00a0and\u00c2\u00a0platforms\u00c2\u00a0as income generators. While entertaining their audience through their songs, music, performance, and stories, creators are promoting brands by generating content in the following formats &#8211;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00e2\u20ac\u00a2 Podcasters<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00e2\u20ac\u00a2 Blog Writers<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00e2\u20ac\u00a2 Video course makers<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00e2\u20ac\u00a2 Tutors<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00e2\u20ac\u00a2 Community leaders<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00e2\u20ac\u00a2 Product Ambassadors<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00e2\u20ac\u00a2 Personal shoppers<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00e2\u20ac\u00a2 Fitness\/yoga instructors<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00e2\u20ac\u00a2 Virtual coaches<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Both brands and platforms are in a great rush to rope in influencers to market brands and generate revenue.&nbsp;This&nbsp;is&nbsp;a paradigm shift from social media companies dictating&nbsp;terms&nbsp;to&nbsp;creators&nbsp;to&nbsp;creators\u00e2\u20ac\u2122&nbsp;ability&nbsp;to make money out of their charismatic follower base.&nbsp;Social media&nbsp;platforms&nbsp;are&nbsp;paying&nbsp;creators&nbsp;their&nbsp;due, as they are&nbsp;not&nbsp;ready&nbsp;to&nbsp;lose&nbsp;their&nbsp;best&nbsp;creators&nbsp;to other&nbsp;platforms.&nbsp;While Facebook introduced fan subscriptions, Twitter&nbsp;allows&nbsp;its&nbsp;creators&nbsp;to&nbsp;sell&nbsp;subscription-based email newsletters and live audio chats.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><br><strong>Challenges&nbsp;to the Creator Economy <\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The current&nbsp;creator&nbsp;landscape has a close resemblance with the&nbsp;existing&nbsp;economic system within which it&nbsp;operates.&nbsp;Economic inequalities of the real-time economy do reflect on the creators\u00e2\u20ac\u2122 economy as well.&nbsp;Only the top influencers and creators are reaping the benefits, while a vast majority is&nbsp;making&nbsp;pittance&nbsp;out of it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although over 7 million&nbsp;musicians&nbsp;upload&nbsp;more&nbsp;than&nbsp;60,000 new songs on Spotify each&nbsp;day, only 0.2% of&nbsp;musicians&nbsp;earn&nbsp;more&nbsp;than&nbsp;$50,000 as annual&nbsp;royalties&nbsp;and 3%&nbsp;earn&nbsp;$1,000 or&nbsp;more.&nbsp;<strong><em>OnlyFans<\/em><\/strong>&nbsp;estimated&nbsp;that&nbsp;creators&nbsp;got&nbsp;a&nbsp;paycheck&nbsp;of about $2,000 for one million&nbsp;views&nbsp;on YouTube.&nbsp;A&nbsp;creator&nbsp;with 10,000&nbsp;followers&nbsp;might persuade&nbsp;only&nbsp;one percent of subscribers to pay&nbsp;less&nbsp;than&nbsp;$10&nbsp;per&nbsp;month, which would fetch gross earnings of about $12,000&nbsp;per year.&nbsp;Only the&nbsp;top&nbsp;10&nbsp;Substack&nbsp;creators&nbsp;are getting more than $7 million annually and a vast majority is still unable to&nbsp;make&nbsp;the U.S. 2021 federal minimum wage of $7.25&nbsp;per&nbsp;hour.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Platforms&nbsp;are&nbsp;proposing&nbsp;huge&nbsp;cuts to&nbsp;creators\u00e2\u20ac\u2122&nbsp;revenue;&nbsp;Apple, for example, deducts 30% of&nbsp;creator\u00e2\u20ac\u2122s money and is proposing changes to restrict creators&nbsp;from tracking their follower emails to generate subscription revenue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final thoughts <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Although&nbsp;brands&nbsp;and&nbsp;platforms&nbsp;have&nbsp;responded&nbsp;with innovative tools for the&nbsp;creators&nbsp;to&nbsp;make&nbsp;quality&nbsp;content, they should equally allow the mini, micro, and nano&nbsp;content&nbsp;creators&nbsp;with limited fandom to flourish.&nbsp;We&nbsp;certainly&nbsp;need&nbsp;a&nbsp;middle&nbsp;class to&nbsp;build&nbsp;a strong and sustainable&nbsp;creator&nbsp;economy to&nbsp;accommodate the average American\u00e2\u20ac\u2122s&nbsp; Dream of&nbsp;earning&nbsp;a comfortable living and&nbsp;making&nbsp;money out of entrepreneurial zeal.&nbsp;Business leaders can&nbsp;make&nbsp;a difference with their&nbsp;strategies&nbsp;by getting involved in the&nbsp;creator&nbsp;economy.&nbsp;They can white-label their&nbsp;products&nbsp;and allow&nbsp;creators&nbsp;to&nbsp;access&nbsp;their&nbsp;customers.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creator economy is the new buzzword, buzzing across the internet and social media platforms. Find out the various challenges and opportunities of the Creator Economy right here!<\/p>\n","protected":false},"author":3,"featured_media":4783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[159],"tags":[238,264],"class_list":["post-4782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-engagement","tag-content-marketing","tag-craetor-economy"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/comments?post=4782"}],"version-history":[{"count":6,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4782\/revisions"}],"predecessor-version":[{"id":4793,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4782\/revisions\/4793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/media\/4783"}],"wp:attachment":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/media?parent=4782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/categories?post=4782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/tags?post=4782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}