{"id":4759,"date":"2021-06-24T07:57:05","date_gmt":"2021-06-24T07:57:05","guid":{"rendered":"https:\/\/publir.com\/blog\/?p=4759"},"modified":"2021-06-24T07:57:06","modified_gmt":"2021-06-24T07:57:06","slug":"why-do-we-need-video-content-top-reasons","status":"publish","type":"post","link":"https:\/\/publir.com\/blog\/2021\/06\/why-do-we-need-video-content-top-reasons\/","title":{"rendered":"Why Do We Need Video Content – Top Reasons"},"content":{"rendered":"\n

How many times have you truly sat down to read something recently, for a duration longer than 5 to 8 minutes? Data<\/a> by e-marketer shows that the average American adult spends 3 hours and 43 minutes on their mobile devices a day. How much of that time is spent reading? Not a lot apparently, because at least 60% of businesses use video as a marketing tool (Source)<\/a>.<\/p>\n\n\n\n

Top Reasons to have Video Content<\/strong><\/h2>\n\n\n\n

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Today, our attention span overall has gone down tremendously. Add to that a pandemic and you have people indoors scrolling through their social media and news feeds endlessly. Hours can go by this way doing nothing. Right now, brands are using short videos as a way of putting information in front of their audiences to capture their attention and keep them glued to their screens. That\u00e2\u20ac\u2122s because if you can\u00e2\u20ac\u2122t interest anyone within the first 5 seconds of your visual, then the whole exercise probably isn\u00e2\u20ac\u2122t worth it. The sweet spot for a video ad is around 6 to 10 seconds (Source)<\/a>. <\/p>\n\n\n\n

At the same time, platforms are coming up with more video viewing formats, making it easier than ever for brands to publish. Instagram has stories, reels, and posts, for instance. So, why is video content really so important? Read on to find out. <\/p>\n\n\n\n

Improved Revenue Generation <\/strong><\/h3>\n\n\n\n
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The most obvious reason video is so important is because it allows brands to increase their revenue. Videos make your brand seem more valuable to customers and make you more profits simultaneously. A product video on a landing page for instance could spike your conversions by around 80%.<\/a> Some videos could facilitate direct sales as well if the story is crafted well enough. <\/p>\n\n\n\n

More than 75% of users who watched product- or service-related videos purchased them soon after (Source)<\/a>. Common sense dictates that vision is our most dominant sense. We see first, and that\u00e2\u20ac\u2122s how information goes to our brain. If a simple picture can elicit many emotions, imagine how fascinating a series of them moving continuously would be. <\/p>\n\n\n\n

The Return on Investment is Good <\/strong><\/h3>\n\n\n\n
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Squeezing the most return out of a marketing budget is hard enough. You need a good return on investment, no matter what medium you choose to present your brand to customers. Videos score well in that department. Determined by factors like your content strategy and video quality, your ROI should be good. <\/p>\n\n\n\n

A 2020 survey <\/a>by WYZOwl showed that around 83% of respondents claimed video provided a good ROI. Looking at these figures, the perception of video as being expensive and time-consuming to produce changes. Sure, it does take time to produce a professional quality video, but if that\u00e2\u20ac\u2122s what your customers are engaging with, it\u00e2\u20ac\u2122s worth it. And nowadays, there is plenty of great technology to help create better videos faster. <\/p>\n\n\n\n

The Number of Options Video Provides is Unmatched <\/strong><\/h3>\n\n\n\n
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Whatever your company\u00e2\u20ac\u2122s marketing goal, there\u00e2\u20ac\u2122s a way video could help you. While YouTube used to be the lone platform, today there are so many other options you can choose from. <\/p>\n\n\n\n