{"id":4591,"date":"2021-05-28T10:01:00","date_gmt":"2021-05-28T10:01:00","guid":{"rendered":"https:\/\/publir.com\/blog\/?p=4591"},"modified":"2021-06-01T10:02:13","modified_gmt":"2021-06-01T10:02:13","slug":"digital-monetization-update-may-28-2021","status":"publish","type":"post","link":"https:\/\/publir.com\/blog\/2021\/05\/digital-monetization-update-may-28-2021\/","title":{"rendered":"Digital Monetization Update \u00e2\u20ac\u201c May 28, 2021"},"content":{"rendered":"<p><span style=\"color:#000000\"><strong>1. <\/strong><\/span><strong><a href=\"https:\/\/www.mediapost.com\/publications\/article\/363713\/experian-and-microsoft-partner-on-data-tool-access.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\">Experian Microsoft Partnership To Speed Up Digital Transformation (MediaPost) <\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">Experian with an Open Data Platform supports more than 180 million API requests a month partnered with Microsoft to help brands improve their data. This will allow business users to access Experian data tools through Microsoft\u00e2\u20ac\u2122s AppSource and Microsoft Azure. Brands can also access email and phone validation API and real-time addresses.<\/span><\/p>\n<p><span style=\"color:#000000\"><strong>2. <\/strong><\/span><strong><a href=\"https:\/\/www.adweek.com\/performance-marketing\/why-gen-z-will-drive-a-double-top-line\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\">Gen Z Driving Corporate\u00e2\u20ac\u2122s Double Bottom Line Policy (AdWeek) <\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">Gen Z accounts for 40% of all US consumers, is making career choices, and has control over $150 billion in purchasing power. According to a survey, they are willing to pay for a product with a social purpose. Companies are quick in shifting to the concept of the \u00e2\u20ac\u0153double bottom line\u00e2\u20ac\u009d \u00e2\u20ac\u201c delivering financial returns to shareholders and social impact.<\/span><\/p>\n<p><span style=\"color:#000000\"><strong>3. <\/strong><\/span><strong><a href=\"https:\/\/www.reuters.com\/article\/us-reuters-refinitiv-idUSKCN2D82OY\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\">Reuters Postpones Launch Of Its Paywall After Dispute With Refinitiv (Reuters) <\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">Following a disagreement with financial data supplier Refinitiv over whether the move would violate a news supply agreement between the two firms, Reuters News postponed the introduction of its online paywall. From June 1, Reuters planned to charge for news on Reuters.com. It was unclear how long the delay would persist at the time. <\/span><\/p>\n<p><span style=\"color:#000000\"><strong>4. <\/strong><\/span><strong><a href=\"https:\/\/chainstoreage.com\/shopify-will-provide-shop-pay-google-checkout\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\">Google Partners With Shop Pay For Faster And Secure Online Checkout (CSA)<\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">Google\u00e2\u20ac\u2122s partnership with Shop Pay, an accelerated checkout tool of Shopify will allow customers to enter email, credit card, shipping, and billing details. There are 1.7 million eCommerce platform merchants who can add a button that a customer can click after selecting a product and the tool facilitates a faster and more secure online customer checkout. <\/span><\/p>\n<p><span style=\"color:#000000\"><strong>5. <\/strong><\/span><strong><a href=\"https:\/\/adage.com\/article\/podcast-marketers-brief\/behind-lgs-new-gaming-driven-content-strategy\/2339491\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\">Live Streaming Of Gaming Content Get 28% Q1 Revenue Growth For LG (AdAge) <\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">LG Electronics Inc. the South Korean multinational company released Q1 earnings in 2021, the highest in its history totaling $16.90 billion in sales with revenue growing by 27.7%. LG\u00e2\u20ac\u2122s OLED TV\u00e2\u20ac\u2122s ability to connect with PCs for gaming on large screens was part of the surge as live streaming of gaming content boomed during the pandemic. <\/span><\/p>\n<p><span style=\"color:#000000\"><strong>6. <\/strong><\/span><strong><a href=\"https:\/\/www.wsj.com\/articles\/canada-wants-youtube-tik-tok-to-prioritize-canadian-content-11622044661?mod=djemalertNEWS\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\">Canada Wants Netflix, YouTube And Others To Prioritize Canadian Content (WSJ) <\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">Canada wants to make it mandatory for YouTube, TikTok, and other video- and audio-sharing platforms to promote more Canadian musicians, a proposal that digital-law experts and former government officials describe as one of the most severe online laws ever from a Western country. <\/span><\/p>\n<p><span style=\"color:#000000\"><strong>7. <\/strong><\/span><strong><a href=\"https:\/\/techcrunch.com\/2021\/05\/27\/quintoandar-raises-300m-at-a-4b-valuation-as-ribbit-capital-makes-a-big-bet-on-the-brazilian-proptech\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\">Brazilian QuintoAndar Lands $300M At A $4B Valuation (TechCrunch) <\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">QuintoAndar, a Brazilian real estate marketplace that focuses on rents and sales, has experienced rapid expansion in recent years. And now, the So Paulo-based prop-tech reported that a $300 million Series E round of fundraising had concluded, valuing the company at $4 billion. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Experian Microsoft Partnership To Speed Up Digital Transformation (MediaPost) Experian with an Open Data Platform supports more than 180&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[202],"tags":[],"class_list":["post-4591","post","type-post","status-publish","format-standard","hentry","category-daily-updates"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/comments?post=4591"}],"version-history":[{"count":1,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4591\/revisions"}],"predecessor-version":[{"id":4592,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4591\/revisions\/4592"}],"wp:attachment":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/media?parent=4591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/categories?post=4591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/tags?post=4591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}