{"id":4574,"date":"2021-05-25T08:33:00","date_gmt":"2021-05-25T08:33:00","guid":{"rendered":"https:\/\/publir.com\/blog\/?p=4574"},"modified":"2021-05-26T08:36:45","modified_gmt":"2021-05-26T08:36:45","slug":"digital-monetization-update-may-25-2021","status":"publish","type":"post","link":"https:\/\/publir.com\/blog\/2021\/05\/digital-monetization-update-may-25-2021\/","title":{"rendered":"Digital Monetization Update \u00e2\u20ac\u201c May 25, 2021"},"content":{"rendered":"

1. <\/strong><\/span>LiveRamp Launches Identity Resolution For First-Party Data (AdExchager) <\/span><\/a><\/strong><\/p>\n

LiveRamp is expanding into identity resolution with a new product called Portrait Engine to help marketers build identity graphs using their own first-party data. The solution was unveiled last week at a Mobile Marketing Association virtual event on the future of online identity. Currently placed in public beta, it will be available later this summer.<\/span><\/p>\n

2. <\/strong><\/span>Sensor Towers Acquires Pathmatics Offers Insights On Ad Campaigns (AdAge)<\/span><\/a><\/strong><\/p>\n

App analytics company Sensor Tower has acquired digital ad intelligence company Pathmatics, adding online ad intelligence to Sensor Tower\u00e2\u20ac\u2122s existing app insights. This will allow Sensor Tower to provide insight on ad campaigns that do not run through mobile apps. This attains significance when digital ads account for 58% of media spending in 2021.<\/span><\/p>\n

3. <\/strong><\/span>SiriusXM Plays TiKTok Music For Gen Z Listeners (TheVerge) <\/span><\/a><\/strong><\/p>\n

SiriusXM, which owns Pandora and the Podcasting Company Stitcher, announced a new partnership with TikTok today. Together, they will broadcast trending, popular music to Gen Z audience through a new music channel, TikTok radio, using the SiriusXM app, browser, and connected devices. TikTok gets a brand promotion and Sirius gains a teen market. <\/span><\/p>\n

4. <\/strong><\/span>Time Gained 2M Paid Subscribers In 2020: Aims At 10M By 2030 (Time)<\/span><\/a><\/strong><\/p>\n

Time announced today that it gained 2 million paid subscribers in 2020 across all platforms and aims to attract 10 million subscribers by 2030 by going digital via complete digital transformation to build and engage the audience. It aims to add innovation through new editorial products, projects, and approaches to storytelling. <\/span><\/p>\n

5. <\/strong><\/span>Beacons Raise $6M In Seed Round To Empower Creators (TechCrunch) <\/span><\/a><\/strong><\/p>\n

Beacons, a mobile landing page builder, has received $6 million in a seed round to further its aim of enabling artists to earn money outside of the limits of their social network platforms. The funds received will be utilized to expand the organization’s tiny four-person team of first-time founders by hiring more engineers and designers. <\/span><\/p>\n

6. <\/strong><\/span>Kuaishou Reports Q1 Revenue Of $2.65B, Net Loss Of $8.9B (Bloomberg)<\/span><\/a><\/strong><\/p>\n

Kuaishou Technology, a competitor to ByteDance, saw its stock drop after reporting a steeper fall in its live streaming business. In Hong Kong, the stock slid almost 8%, revenue rose 37% to 17 billion yuan ($2.65 billion), while sales from its live-streaming operation plummeted about three times faster than a year ago.<\/span><\/p>\n

7. <\/strong><\/span>Google News Showcase Now On Desktop After 10M Monthly Clicks (BAndT) <\/span><\/a><\/strong><\/p>\n

Google News Showcase launched in October 2020 to offer paid licensing options to publishers. The Showcase is now available in the UK, Australia, Germany, Brazil, Argentina, Italy, Czechia, and India. Google News Showcase is now available on desktop, according to an announcement from Alex Cox, Product Manager of News.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

1. LiveRamp Launches Identity Resolution For First-Party Data (AdExchager) LiveRamp is expanding into identity resolution with a new product called…<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[202],"tags":[],"class_list":["post-4574","post","type-post","status-publish","format-standard","hentry","category-daily-updates"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/comments?post=4574"}],"version-history":[{"count":1,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4574\/revisions"}],"predecessor-version":[{"id":4575,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4574\/revisions\/4575"}],"wp:attachment":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/media?parent=4574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/categories?post=4574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/tags?post=4574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}