{"id":4501,"date":"2021-05-11T09:20:00","date_gmt":"2021-05-11T09:20:00","guid":{"rendered":"https:\/\/publir.com\/blog\/?p=4501"},"modified":"2021-05-13T09:21:39","modified_gmt":"2021-05-13T09:21:39","slug":"digital-monetization-update-may-11-2021","status":"publish","type":"post","link":"https:\/\/publir.com\/blog\/2021\/05\/digital-monetization-update-may-11-2021\/","title":{"rendered":"Digital Monetization Update \u00e2\u20ac\u201c May 11, 2021"},"content":{"rendered":"<p><span style=\"color:#000000\"><strong>1. <\/strong><\/span><strong> <a href=\"https:\/\/adage.com\/article\/digital\/tiktok-tactics-what-know-about-reaching-audiences-social-media-platform\/2334306\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\">TikTok Is Influencing Millennial Purchasing Behavior (AdAge)<\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">According to a new report from the Harris Poll Brand Platform, TikTok can heavily influence purchase consideration. While Gen Z makes up a large proportion of TikTok\u00e2\u20ac\u2122s user base, millennials are most likely to buy products based on TikTok\u00e2\u20ac\u2122s influence, as 57% of millennials have purchased something featured on TikTok, compared to 38% of Gen Z.<\/span><\/p>\n<p><span style=\"color:#000000\"><strong>2. <\/strong><\/span><strong> <a href=\"https:\/\/www.protocol.com\/bulletins\/attorneys-general-instagram-kids\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\">44 State AGs Asked Facebook To Cancel Plans For Kids Instagram (Protocol)<\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">Attorneys Generals from 44 states urged the Facebook CEO to abandon plans to launch a version of Instagram for kids under 13, citing the research links on social media use with self-harm, suicidal ideation, low self-esteem, and research on cyberbullying.<\/span><\/p>\n<p><span style=\"color:#000000\"><strong>3. <\/strong><\/span><strong> <a href=\"https:\/\/www.mediapost.com\/publications\/article\/363106\/microsoft-search-volume-identifies-post-pandemic-t.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\">Microsoft Search Volume Identifies Post-Pandemic Trends (MediaPost)<\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">Microsoft Advertising data released on Monday exhibited a new sense of hope among US consumers in April 2021; this data release aims to clear up some misconceptions about keywords and topics and will provide advertisers with insights into post-pandemic trends.<\/span><\/p>\n<p><span style=\"color:#000000\"><strong>4. <\/strong><\/span><strong> <a href=\"https:\/\/www.theverge.com\/2021\/5\/10\/22429174\/facebook-article-popup-read-misinformation?scrolla=5eb6d68b7fedc32c19ef33b4\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\">Facebook Prompting Users To Open Posts Before Sharing (TheVerge)<\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">On Twitter, Facebook revealed that it would begin testing pop-ups asking users whether they are sure they want to post an article they have not opened. Users would be prompted to read the post, but they may opt to continue sharing it if they choose. According to a Facebook spokesman, the test will be carried out on 6% of Android devices globally.<\/span><\/p>\n<p><span style=\"color:#000000\"><strong>5. <\/strong><\/span><strong> <a href=\"https:\/\/techcrunch.com\/2021\/05\/10\/flipkart-in-early-talks-to-raise-1-billion-ahead-of-ipo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\">Indian ECommerce Giant Flipkart To Raise $1B Ahead Of IPO (TechCrunch)<\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">Flipkart, the Indian e-commerce giant, has gone public in a pre-IPO fundraising round to collect over $1 billion at a value of up to $30 billion. The Bangalore-based startup, which sold the bulk of its stock to Walmart in 2018, started looking for financing earlier this year.<\/span><\/p>\n<p><span style=\"color:#000000\"><strong>6. <\/strong><\/span><strong> <a href=\"https:\/\/www.musicbusinessworldwide.com\/tunecore-parent-believe-aims-to-raise-e500m-as-it-begins-ipo-process-in-france\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\">Music Group Believe Aims To Raise \u00e2\u201a\u00ac500M At IPO (MBW)<\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">Believe, a French company that bills itself as a new breed of music label for the streaming era has filed for an initial public offering with the aim of raising \u00e2\u201a\u00ac500 million to fuel its expansion and fund acquisitions. Founded in 2005 by chief executive Denis Ladegaillerie, Paris-based Believe is aiming for a valuation of above \u00e2\u201a\u00ac2 billion.<\/span><\/p>\n<p><span style=\"color:#000000\"><strong>7. <\/strong><\/span><strong> <a href=\"https:\/\/www.sportico.com\/business\/media\/2021\/just-womens-sports-seed-raise-kevin-durant-elena-delle-donne-investors-1234629311\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\">Media Platform Just Women\u00e2\u20ac\u2122s Sports Raised $3.5M Seed Funding (Sportico)<\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">Media platform \u00e2\u20ac\u02dcJust Women\u00e2\u20ac\u2122s Sports\u00e2\u20ac\u2122 has raised $3.5 million in seed funding in a round led by \u00e2\u20ac\u02dcWill Venture\u00e2\u20ac\u2122, an early-stage venture firm focused on identifying sports-centric innovations. Thirty-Five Ventures, OVO Fund, and Supernode Global have also participated in it. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. TikTok Is Influencing Millennial Purchasing Behavior (AdAge) According to a new report from the Harris Poll Brand Platform, TikTok&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[202],"tags":[],"class_list":["post-4501","post","type-post","status-publish","format-standard","hentry","category-daily-updates"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4501","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/comments?post=4501"}],"version-history":[{"count":1,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4501\/revisions"}],"predecessor-version":[{"id":4502,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4501\/revisions\/4502"}],"wp:attachment":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/media?parent=4501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/categories?post=4501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/tags?post=4501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}