{"id":4456,"date":"2021-04-29T12:53:00","date_gmt":"2021-04-29T12:53:00","guid":{"rendered":"https:\/\/publir.com\/blog\/?p=4456"},"modified":"2021-05-04T12:56:28","modified_gmt":"2021-05-04T12:56:28","slug":"digital-monetization-update-april-29-2021","status":"publish","type":"post","link":"https:\/\/publir.com\/blog\/2021\/04\/digital-monetization-update-april-29-2021\/","title":{"rendered":"Digital Monetization Update \u00e2\u20ac\u201c April 29, 2021"},"content":{"rendered":"<p><span style=\"color:#000000\"><strong>1. <\/strong><\/span><strong> <a href=\"https:\/\/www.businessinsider.com\/google-supreme-court-iphone-cookies-tracking-2021-4\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\">Google Faces $4.16B Lawsuit On UK Data Violation (BusinessInsider)<\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">Consumer advocate Richard Lloyd filed a $4.16 billion lawsuit against Google in the UK for allegedly tracking 4.4 million iPhone users nearly 10 years ago in England and Wales. Google used cookies to track people\u00e2\u20ac\u2122s browser activity without their permission, which is against British data protection laws.<\/span><\/p>\n<p><span style=\"color:#000000\"><strong>2. <\/strong><\/span><strong> <a href=\"https:\/\/www.adweek.com\/performance-marketing\/adobe-streamlines-marketing-offerings-with-new-customer-journey-tool\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\">Adobe Unveils New Tool To Streamline Marketing Strategies (AdWeek)<\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">Adobe is unveiling a new tool called \u00e2\u20ac\u02dcAdobe Journey Optimizer\u00e2\u20ac\u2122, to let marketers better personalize their messaging to each customer\u00e2\u20ac\u2122s unique purchase journey. Brands can bring various types of customer data in one place and use it to tailor marketing strategies across each step of their purchase path.<\/span><\/p>\n<p><span style=\"color:#000000\"><strong>3. <\/strong><\/span><strong> <a href=\"https:\/\/www.mediapost.com\/publications\/article\/362784\/microsofts-linkedin-reports-3-billion-in-ad-reve.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\">LinkedIn Posts 25% Growth In Q1 Revenue Garnering $3B (MediaPost)<\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">LinkedIn, the B2B social media site, grew its revenue by 25% YoY, driven by strong advertising demand in the Marketing Solutions business. Its sessions grew 29% with record engagement and its revenue surpassed $3 billion, which continued to grow nearly three times faster than the B2B digital advertising market.<\/span><\/p>\n<p><span style=\"color:#000000\"><strong>4. <\/strong><\/span><strong> <a href=\"https:\/\/www.adexchanger.com\/platforms\/facebook-ad-revenue-is-up-46-yoy-and-arpu-keeps-rising-too\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\">Facebook\u00e2\u20ac\u2122s Q1 Ad Revenue Is Up By 46% Reaching $25B (AdExchanger)<\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">The advertising revenue of Facebook for Q1 was up 46% YoY to $25.4 billion, accelerating across all regions. The average revenue per user in the United States and Canada clocked in at $48.04. It was $34.18 in the year-ago quarter. Nearly 3.5 billion people used at least one Facebook app or service as of the end of March, marking a 15% increase. <\/span><\/p>\n<p><span style=\"color:#000000\"><strong>5. <\/strong><\/span><strong> <a href=\"https:\/\/www.wsj.com\/articles\/verizon-explores-sale-of-media-assets-11619642003?mod=djemalertNEWS\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\">Verizon Explores Sale Of Media Assets Including Yahoo And AOL (WSJ)<\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">Verizon is exploring selling its media assets, including Yahoo and AOL, a sign the telecom giant may be looking to exit the failing industry for digital media. Verizon paid more than $9 billion total for AOL in 2015 and Yahoo in 2017. These companies were popular during the age of desktop PCs, but Verizon aimed to shift its audience to mobile.<\/span><\/p>\n<p><span style=\"color:#000000\"><strong>6. <\/strong><\/span><strong> <a href=\"https:\/\/www.hollywoodreporter.com\/news\/apple-services-revenue-tops-16-9-billion\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\">Apple Reaches 660M Paid Subscription (HollywoodReporter)<\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">Apple posted revenue of $89.6 billion, up 54% on a surge of iPhone sales, for the quarter ended March 27. Net income more than doubled (up 110%) to $23.6 billion, translating into earnings per diluted share of $1.40. Apple added 40 million net paid subscriptions in the March 2021 quarter, to reach 660 million total across its family of paid services.<\/span><\/p>\n<p><span style=\"color:#000000\"><strong>7. <\/strong><\/span><strong> <a href=\"https:\/\/techcrunch.com\/2021\/04\/28\/alchemy-raises-80m-at-a-505m-valuation-to-be-the-aws-for-blockchain\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\">\u00e2\u20ac\u02dcAWS For Blockchains\u00e2\u20ac\u2122 Alchemy Closes $80M Funding Round At $50M Valuation (TechCrunch)<\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">Alchemy, which is fast becoming the blockchain world\u00e2\u20ac\u2122s version of Amazon Web Services (AWS), has raised $80 million. Alchemy\u00e2\u20ac\u2122s ubiquitous infrastructure and developer platform has grown since its public launch eight months ago to reach a $505 million valuation, CEO Nikil Viswanathan said in an interview.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Google Faces $4.16B Lawsuit On UK Data Violation (BusinessInsider) Consumer advocate Richard Lloyd filed a $4.16 billion lawsuit against&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[202],"tags":[],"class_list":["post-4456","post","type-post","status-publish","format-standard","hentry","category-daily-updates"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/comments?post=4456"}],"version-history":[{"count":1,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4456\/revisions"}],"predecessor-version":[{"id":4457,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4456\/revisions\/4457"}],"wp:attachment":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/media?parent=4456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/categories?post=4456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/tags?post=4456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}