{"id":4408,"date":"2021-04-12T12:36:00","date_gmt":"2021-04-12T12:36:00","guid":{"rendered":"https:\/\/publir.com\/blog\/?p=4408"},"modified":"2021-04-15T12:38:48","modified_gmt":"2021-04-15T12:38:48","slug":"digital-monetization-update-april-12-2021","status":"publish","type":"post","link":"https:\/\/publir.com\/blog\/2021\/04\/digital-monetization-update-april-12-2021\/","title":{"rendered":"Digital Monetization Update \u00e2\u20ac\u201c April 12, 2021"},"content":{"rendered":"<p><span style=\"color:#000000\"><strong>1. <\/strong><\/span><strong> <a href=\"https:\/\/adage.com\/article\/cmo-strategy\/tough-florida-privacy-law-lets-marketers-keep-data-only-year-moves-fast-through-legislature\/2327376\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\">Florida Privacy Law Going To Be Tougher Than California (AdAge)<\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">Florida data privacy law, poised to get passed soon is going to be tougher than California\u00e2\u20ac\u2122s as it is going to include rules that would let marketers to retain consumer data only for a year and let people sue over even relatively small infractions, according to the Association of National Advertisers.<\/span><\/p>\n<p><span style=\"color:#000000\"><strong>2. <\/strong><\/span><strong> <a href=\"https:\/\/www.wionews.com\/technology\/apple-to-testify-before-us-senate-on-app-store-antitrust-concerns-376941\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\">Apple To Testify Before US Senate On App Store Antitrust Issues (Wion)<\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">A senior Apple Inc executive has decided to testify before the US Senate on mobile app store competitiveness questions, just days after subcommittee representatives criticized the firm for failing to attend. In a statement, the company said that Chief Compliance Officer Kyle Andeer would be willing to testify at a Senate Judiciary Committee hearing on April 21.<\/span><\/p>\n<p><span style=\"color:#000000\"><strong>3. <\/strong><\/span><strong> <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2021-04-11\/microsoft-is-said-to-be-in-talks-to-buy-nuance-communications\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\">Microsoft To Buy Nuance Communications (Bloomberg)<\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">Microsoft Corp. is in advanced talks to buy AI and speech technology company Nuance Communications Inc., for $56 a share, giving Nuance an equity value of about $16 billion. The price would be a 23% premium to Friday\u00e2\u20ac\u2122s close.<\/span><\/p>\n<p><span style=\"color:#000000\"><strong>4. <\/strong><\/span><strong> <a href=\"https:\/\/www.wsj.com\/articles\/vox-media-to-buy-owner-of-preet-bhararas-podcast-11618180200?mod=djemalertNEWS\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\">Vox Media Is Acquiring Cafe Studios Inc. (WSJ)<\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">Vox Media is acquiring Cafe Studios Inc., publisher of a popular podcast hosted by former Manhattan US Attorney Preet Bharara, for an undisclosed amount to expand its growing audio business. Cafe Studios publishes a handful of podcasts, including &#8220;Stay Tuned With Preet&#8221;, Mr. Bharara\u00e2\u20ac\u2122s current events and pop culture talk show; &#8220;Third Degree&#8221;.<\/span><\/p>\n<p><span style=\"color:#000000\"><strong>5. <\/strong><\/span><strong> <a href=\"https:\/\/www.nytimes.com\/2021\/04\/11\/business\/media\/substack-newsletter-competition.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\">Substack Strikes Deal With Trans Writers (NYT)<\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">Substack strikes agreements with trans authors, despite concerns that it funds potentially anti-trans writers and serves as a lucrative off-ramp for &#8220;cancel culture&#8221; victims. Since it embodies larger powers and inconsistencies, a company that makes it easy to charge for newsletters has captivated an anxious trade.<\/span><\/p>\n<p><span style=\"color:#000000\"><strong>6. <\/strong><\/span><strong> <a href=\"https:\/\/www.geekwire.com\/2021\/livestreaming-report-sudden-rise-sleep-streaming-gta-role-playing-twitch-keeps-growing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\">Twitch Experienced 2B Hours Of Viewing In March (GeekWire)<\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">Amazon\u00e2\u20ac\u2122s live streaming platform Twitch witnessed a record-breaking viewership in March. With more than 2 billion hours watched on the platform, which is slightly edging out the previous record set in January. This is a 105% YoY increase for Twitch.<\/span><\/p>\n<p><span style=\"color:#000000\"><strong>7. <\/strong><\/span><strong> <a href=\"https:\/\/techcrunch.com\/2021\/04\/11\/tiger-global-goes-super-aggressive-in-india\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\">Tiger Global To Put India\u00e2\u20ac\u2122s Startups On Global Map (TechCrunch)<\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">Tiger Global has written \u00e2\u20ac\u201d or is in the process of writing \u00e2\u20ac\u201d more than 25 checks ranging from a few million dollars to more than $100 million in India, the world&#8217;s second-largest internet market, this year alone. So far, about ten of its acquisitions have been revealed, with the remainder still in the works for the coming weeks and months.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Florida Privacy Law Going To Be Tougher Than California (AdAge) Florida data privacy law, poised to get passed soon&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[202],"tags":[],"class_list":["post-4408","post","type-post","status-publish","format-standard","hentry","category-daily-updates"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/comments?post=4408"}],"version-history":[{"count":1,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4408\/revisions"}],"predecessor-version":[{"id":4409,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4408\/revisions\/4409"}],"wp:attachment":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/media?parent=4408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/categories?post=4408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/tags?post=4408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}