{"id":4366,"date":"2021-03-24T08:50:00","date_gmt":"2021-03-24T08:50:00","guid":{"rendered":"https:\/\/publir.com\/blog\/?p=4366"},"modified":"2021-03-31T09:25:57","modified_gmt":"2021-03-31T09:25:57","slug":"digital-monetization-update-march-24-2021","status":"publish","type":"post","link":"https:\/\/publir.com\/blog\/2021\/03\/digital-monetization-update-march-24-2021\/","title":{"rendered":"Digital Monetization Update \u00e2\u20ac\u201c March 24, 2021"},"content":{"rendered":"

1. <\/strong><\/span>Musicians Turn To NFTs To Make Up For Lost Revenue (WSJ)<\/span><\/a><\/strong><\/p>\n

After a year with no live performances, musicians are hoping to connect with their fans on the blockchain and make up for lost revenue by selling them non-fungible tokens (NFTs). Since June around 29,800 NFTs involving musicians have generated $42.5 million in primary sales, with an average per-unit transaction value of $1,427.<\/span><\/p>\n

2. <\/strong><\/span>Verizon Media Group To Rebrand As Yahoo Products, Focus On Subscriptions (Axios)<\/span><\/a><\/strong><\/p>\n

The media division within Verizon has 3 million subscriptions across its portfolio of Yahoo-related products. Moving forward, the goal will be to rebrand most of its media franchises as Yahoo products, and to focus on selling subscriptions to those products via a rebranded subscription portfolio called “Yahoo Plus”.<\/span><\/p>\n

3. <\/strong><\/span>ViacomCBS To Sell $3B In Stock To Fuel Streaming Content (Variety)<\/span><\/a><\/strong><\/p>\n

ViacomCBS announced its plans to sell stock worth $3 billion and use the proceeds to invest in streaming content. The media conglomerate aims to spend around $5 billion on streaming and linear TV content by 2024. <\/span><\/p>\n

4. <\/strong><\/span>Ford And Nike To Fund Branded Content For Streaming Platforms (NYT)<\/span><\/a><\/strong><\/p>\n

As streaming video has gained importance during the pandemic, advertisers are focusing on Hollywood-level branded content as a way to reach viewers. Brands like Nike and Ford are planning to fund long-form branded content for streaming services like Hulu and HBO.<\/span><\/p>\n

5. <\/strong><\/span> Roku To Launch Branded Content Studio (HollywoodReporter)<\/span><\/a><\/strong><\/p>\n

Roku, which has over 50 million active accounts, is planning to launch \u00e2\u20ac\u02dcRoku advertising brand studio\u00e2\u20ac\u2122, which will produce new creative ad formats and programming, including advertiser-commissioned TV programs, interactive video ads, and new ad units.<\/span><\/p>\n

6. <\/strong><\/span>Brat TV Expects $35M Revenue This Year (Axios)<\/span><\/a><\/strong><\/p>\n

According to co-founder Rob Fishman, Brat TV, a streaming studio that has been Hollywood’s go-to producer for Gen Z video, expects $35 million in revenue this year. Last year the firm made $15 million.<\/span><\/p>\n

7. <\/strong><\/span>Big Tech Critics Want Google And Facebook Out Of Microtargeting Ads (MediaPost)<\/span><\/a><\/strong><\/p>\n

A broad coalition of advocacy groups and Big Tech critics are seeking to prevent Google and Facebook from engaging in \u00e2\u20ac\u0153surveillance advertising\u00e2\u20ac\u009d, which is ad-targeting based on the extensive tracking and profiling of consumers. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Musicians Turn To NFTs To Make Up For Lost Revenue , Verizon Media Group To Rebrand As Yahoo Products, Focus On Subscriptions, and more…<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[202],"tags":[],"class_list":["post-4366","post","type-post","status-publish","format-standard","hentry","category-daily-updates"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/comments?post=4366"}],"version-history":[{"count":1,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4366\/revisions"}],"predecessor-version":[{"id":4367,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4366\/revisions\/4367"}],"wp:attachment":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/media?parent=4366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/categories?post=4366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/tags?post=4366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}