{"id":4285,"date":"2021-03-04T11:14:00","date_gmt":"2021-03-04T11:14:00","guid":{"rendered":"https:\/\/publir.com\/blog\/?p=4285"},"modified":"2021-03-05T11:24:29","modified_gmt":"2021-03-05T11:24:29","slug":"digital-monetization-update-march-4-2021","status":"publish","type":"post","link":"https:\/\/publir.com\/blog\/2021\/03\/digital-monetization-update-march-4-2021\/","title":{"rendered":"Digital Monetization Update \u00e2\u20ac\u201c March 4, 2021"},"content":{"rendered":"

1. <\/strong><\/span>Google To Employ Privacy-Preserving Technologies For Tracking For Chrome In Post-Cookie\u00e2\u20ac\u2122s World (The Verge)<\/span><\/a><\/strong><\/p>\n

Google is slowly phasing out third-party tracking cookies, and today, the search engine giant made it clear that it is not going to replace with equally invasive techniques, despite the impact the change will have on Google\u00e2\u20ac\u2122s lucrative advertising business. In a blog post, Google explicitly states that \u00e2\u20ac\u0153Instead, our web products will be powered by privacy-preserving APIs which prevent individual tracking while still delivering results for advertisers and publishers,\u00e2\u20ac\u009d writes Google.<\/span><\/p>\n

2. <\/strong><\/span> Netflix Launches Fast Laughs, A TikTok-Like Feed-In Mobile Apps (Variety)<\/span><\/a><\/strong><\/p>\n

Leading video streaming platform Netflix has launched a TikTok-rival called Fast Laughs that gives mobile users an instant, full-screen feed of funny clips from its huge comedy catalog. Fast Laughs is currently available for iOS device owners only in select countries and it looks and feels like TikTok or Instagram Reels.<\/span><\/p>\n

3. <\/strong><\/span>Facebook To Resume Political And Social Issue Ads From Today (Facebook for Business)<\/span><\/a><\/strong><\/p>\n

Facebook announced that it will allow advertisers to resume running political and social issue ads in the US from Thursday, according to a company update. Both Google and Facebook have imposed a ban on political ads to curb the spread of misinformation and confusion around the presidential election and its aftermath. While Google lifted its political ad ban on December 10, Facebook is planning to lift the ban from today.<\/span><\/p>\n

4. <\/strong><\/span>Parler Files New Lawsuit Against Amazon, Alleging Anticompetitive Conduct (WSJ)<\/span><\/a><\/strong><\/p>\n

Parler LLC has filed a new lawsuit against Amazon.com Inc. as the company continues its dispute with the tech giant for ending web-hosting services for the social network. The lawsuit filed Tuesday in Washington state court came as Parler filed a motion to withdraw a case it brought against Amazon in Seattle federal court in January. Parler had time until Tuesday to file an amended complaint after a federal judge denied the company\u00e2\u20ac\u2122s bid to compel Amazon to resume service.<\/span><\/p>\n

5. <\/strong><\/span>Disney\u00e2\u20ac\u2122s Online Streaming Ad Revenue May Soon Surpass Linear Channels To Set Market Record (AdAge)<\/span><\/a><\/strong><\/p>\n

Advertising at Walt Disney Co.\u00e2\u20ac\u2122s online channels may soon surpass the company\u00e2\u20ac\u2122s ABC broadcast network as marketers shift ad spending to more targeted audiences. Ad sales at Disney\u00e2\u20ac\u2122s direct-to-consumer businesses rose 47% to $882 million last quarter, according to a filing, closing in on the $984 million at ABC, which registered a 5% gain. \u00e2\u20ac\u0153Advertisers want to follow audiences,\u00e2\u20ac\u009d Rita Ferro, president of advertising sales at Disney, said in an interview.<\/span><\/p>\n

6. <\/strong><\/span> Disney To Sell 50% Stake In Europe\u00e2\u20ac\u2122s Largest Kids Channel Super RTL (Deadline)<\/span><\/a><\/strong><\/p>\n

RTL Group has agreed to buy out Walt Disney Co.’s stake in the German kid\u00e2\u20ac\u2122s channel Super RTL. The entertainment giant has held 50 percent of Europe\u00e2\u20ac\u2122s largest children\u00e2\u20ac\u2122s channel, but it is shifting its focus to its streaming platform Disney+. Under the deal announced Wednesday, RTL will give its German group full control of the channel.<\/span><\/p>\n

7. <\/strong><\/span> Xandr Provides Identity Roadmap With Three Strategic Integration Initiatives (AdExchanger)<\/span><\/a><\/strong><\/p>\n

Xandr announced its third identity integration initiative on Wednesday with Europe\u00e2\u20ac\u2122s netID login consortium. Earlier, it joined hands with LiveRamp IdentityLink and Unified ID 2.0 in the past. These efforts allow Xandar to take-up digital planning, targeting segmentation and measurement using authenticated IDs via Xandr\u00e2\u20ac\u2122s programmatic buying platform it has invested in and Monetize. These partnerships are also part of Xandr\u00e2\u20ac\u2122s larger road map to prepare itself and its publisher and ad buyer clients to sail safely in the absence of third-party cookies. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Google To Employ Privacy-Preserving Technologies For Tracking For Chrome In Post-Cookie\u00e2\u20ac\u2122s World, Netflix Launches Fast Laughs, A TikTok-Like Feed-In Mobile Apps, and more…<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[202],"tags":[],"class_list":["post-4285","post","type-post","status-publish","format-standard","hentry","category-daily-updates"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/comments?post=4285"}],"version-history":[{"count":1,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4285\/revisions"}],"predecessor-version":[{"id":4286,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4285\/revisions\/4286"}],"wp:attachment":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/media?parent=4285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/categories?post=4285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/tags?post=4285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}