{"id":4276,"date":"2021-03-03T11:07:00","date_gmt":"2021-03-03T11:07:00","guid":{"rendered":"https:\/\/publir.com\/blog\/?p=4276"},"modified":"2021-03-04T11:10:18","modified_gmt":"2021-03-04T11:10:18","slug":"digital-monetization-update-march-3-2021","status":"publish","type":"post","link":"https:\/\/publir.com\/blog\/2021\/03\/digital-monetization-update-march-3-2021\/","title":{"rendered":"Digital Monetization Update – March 3, 2021"},"content":{"rendered":"

1. <\/strong><\/span>Google Criticized For Sweetheart Deals With BIG Ad Tech Vendors (Business Insider)<\/span><\/a><\/strong><\/p>\n

Google has sparked the anger of small ad tech firms who complain that the company has entered a number of secret revenue-share arrangements with select ad tech vendors. While ad tech firms like Marin Software and Kenshoo receive multi-million-dollar rebates from Google each year, based on their client\u00e2\u20ac\u2122s spend on search engine ads within and outside the Google platform, little-known startups are being priced out of the market. <\/span><\/p>\n

2. <\/strong><\/span>Majority Advertisers Not Ready To Embrace Apple\u00e2\u20ac\u2122s SKAdNetwork For IOS 14 (AdExchanger)<\/span><\/a><\/strong><\/p>\n

Advertisers and ad networks are reluctant to support Apple\u00e2\u20ac\u2122s AppTrackingTransparency (ATT) framework for iOS 14 devices, known as SKAdNetwork despite an impending \u00e2\u20ac\u0153early spring\u00e2\u20ac\u009d deadline of March 20. Apple\u00e2\u20ac\u2122s own internal audit found that just 1% of advertisers are ready for SKAdNetwork to roll out, while around 6% are currently testing it. The vast majority comprising 84%, are not intending to t
\nest it and nearly 9% do not want to adopt it at all.<\/span><\/p>\n

3. <\/strong><\/span> MediaMath And LiveIntent Non-Id Partnership To Facilitate Programmatic Media Buys In Post-Cookies Ecosystem (AdWeek)<\/span><\/a><\/strong><\/p>\n

Independent ad-tech duo MediaMath and LiveIntent are teaming up for an email-based \u00e2\u20ac\u0153nonID\u00e2\u20ac\u009d to power programmatic media buys to further transparency in the programmatic landscape, in the absence of the third-party cookie. Media buyers that use MediaMath can rely on LiveIntent\u00e2\u20ac\u2122s database of email addresses called \u00e2\u20ac\u0153nonID\u00e2\u20ac\u009d to better target audiences and scale their media buys.<\/span><\/p>\n

4. <\/strong><\/span>Virginia Is The Second State To Pass CDPA Bill As Law (JDSupra)<\/span><\/a><\/strong><\/p>\n

Virginia becomes the second state in the nation to pass a comprehensive privacy regulation after California with Gov. Ralph Northam signing it on Tuesday. The Customer Data Protection Act (CDPA) is an act in Virginia now. In a statement, David Marsden, the state senator who originally introduced the bill, called the move \u00e2\u20ac\u0153a huge step forward.\u00e2\u20ac\u009d<\/span><\/p>\n

5. <\/strong><\/span>Instacart Raised $265 Million In New Financing Round Aims To Scale-Up Its Promotions (MediaPost)<\/span><\/a><\/strong><\/p>\n

Online grocery shopping platform Instacart raised $265 million in a new financing round that will help accelerate its advertising and marketing services this year. \u00e2\u20ac\u0153This past year ushered in a new normal, changing the way people shop for groceries and goods,\u00e2\u20ac\u009d CFO Nick Giovanni said in a statement, announcing the new round gave the service a $39 billion market valuation. Instacart aims to accelerate its retailer promotion spending and corporate headcount by 50% during 2021.<\/span><\/p>\n

6. <\/strong><\/span> SoundCloud To Revolutionize Streaming Payouts, Launching User-Centric Royalties (MusicBusinessWorldwide)<\/span><\/a><\/strong><\/p>\n

On SoundCloud, it is no longer about how many streams you have \u00e2\u20ac\u201c it is about how many fans are streaming you. Starting on April 1, SoundCloud will change the way it pays independent artists, becoming the first major streaming service to implement a so-called \u00e2\u20ac\u0153user-centric\u00e2\u20ac\u009d payment system.<\/span><\/p>\n

7.<\/strong> <\/a><\/span> Intel Told To Pay $2.18 Billion After Losing Patent Trial (Engadget)<\/span><\/a><\/p>\n

Intel Corp. was told to pay VLSI Technology LLC $2.18 billion by a federal jury in Texas after losing a patent-infringement trial over technology related to chip-making, one of the largest patent-damages awards in U.S. history. Intel pledged to appeal. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Google Criticized For Sweetheart Deals With BIG Ad Tech Vendors, Majority Advertisers Not Ready To Embrace Apple\u00e2\u20ac\u2122s SKAdNetwork For IOS 14 and more\u00e2\u20ac\u00a6.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[202],"tags":[],"class_list":["post-4276","post","type-post","status-publish","format-standard","hentry","category-daily-updates"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/comments?post=4276"}],"version-history":[{"count":1,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4276\/revisions"}],"predecessor-version":[{"id":4277,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4276\/revisions\/4277"}],"wp:attachment":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/media?parent=4276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/categories?post=4276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/tags?post=4276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}