{"id":4179,"date":"2021-02-05T10:54:00","date_gmt":"2021-02-05T10:54:00","guid":{"rendered":"https:\/\/publir.com\/blog\/?p=4179"},"modified":"2021-02-08T10:58:13","modified_gmt":"2021-02-08T10:58:13","slug":"digital-monetization-update-feb-5-2021","status":"publish","type":"post","link":"https:\/\/publir.com\/blog\/2021\/02\/digital-monetization-update-feb-5-2021\/","title":{"rendered":"Digital Monetization Update \u00e2\u20ac\u201c Feb 5, 2021"},"content":{"rendered":"

1. <\/strong><\/span> Amazon Advertising: Monthly Viewers Have Nearly Tripled To 55 Million (MediaPost)<\/span><\/a><\/strong><\/p>\n

Amazon Advertising said it has nearly tripled its ad-supported streaming audience reach since last year. The company said it now reaches more than 55 million monthly active viewers of ad-supported OTT content. Its new audience reach figure includes Amazon\u00e2\u20ac\u2122s Fire TV, its set-top-box\/smart TV platform business, and IMDb TV, its ad-supported streaming service.<\/span><\/p>\n

2. <\/strong><\/span> The New York Times Tops 7.5 Million Subscriptions As Ads Decline (NYT)<\/span><\/a><\/strong><\/p>\n

According to the New York Times Q4 reports, it added 2.3 million digital-only subscribers taking the total to 7.5 million new subscriptions for its digital products and print newspaper. Irrespective of the pandemic, the social unrest, and the dramatic presidential elections making most of the headlines, the company could still garner such a whopping subscriber count.<\/span><\/p>\n

3. <\/strong><\/span>Many AdTech Companies Will Go Public In 2021: Beeswax Founder Ari Paparo (AdExchanger)<\/span><\/a><\/strong><\/p>\n

Beeswax, an Ad Tech backed DSP, raised $15 million in Series B funding which it announced, will be used to support connected TV and win marketer clients. This move might be setting an example for the traditional DSP business model. Ari Paparo, founder of Beeswax says there are a bunch of Ad Tech companies that will be going public in 2021, and to go public, companies likely need $ 100 million in revenue, some profitability and growth.<\/span><\/p>\n

4. <\/strong><\/span>Google News Showcase Launches In Australia (Google Blog)<\/span><\/a><\/strong><\/p>\n

Last year Google increased its investment in news partnerships to meet growing reader and publisher needs and launched Google News Showcase. An initial version of the product is rolling out to benefit users and publishers in Australia. From February 4, a growing number of Australian publishers will be paid to provide content for News Showcase.<\/span><\/p>\n

5. <\/strong><\/span>Twitter Expanding Partnership With Google Cloud (TechCrunch)<\/span><\/a><\/strong><\/p>\n

Twitter first began working with Google in 2018 as part of its Partly Cloudy strategy. The social media giant is upping its data analytics game by having a multilayer expanded partnership with Google Cloud. Twitter will be moving its offline analytics, data processing and machine learning workloads to Google\u00e2\u20ac\u2122s Data Cloud.<\/span><\/p>\n

6. <\/strong><\/span> Microsoft Launches Viva, A Bet On The Future Of Remote Work (The Verge)<\/span><\/a><\/strong><\/p>\n

Microsoft Viva is Microsoft\u00e2\u20ac\u2122s new push for helping businesses with remote work and a big bet on this new way of life becoming the norm. It\u00e2\u20ac\u2122s designed to act as a portal for both employees and businesses to navigate the complexities of working from home.<\/span><\/p>\n

7. <\/strong><\/span>Snapchat Daily Users Pop 22% in Q4, Snap Tops Earnings Estimates But Issues Weak Forecast (Variety)<\/span><\/a><\/strong><\/p>\n

Snapchat gained 16 million daily users to hit an average of 265 million in the fourth quarter of 2020. This is an increase of 47 million, or 22%, year-over-year. Snap said Spotlight, its rival for tik-tok, grew to over 100 million monthly active users in January 2021. The company said it spent $40 million on Snapchat Spotlight, which debuted in late November, in Q4.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon Advertising Have Nearly Tripled To 55 Million, Microsoft Launches Viva, Twitter Expanding Partnership With Google Cloud, and more…<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[202],"tags":[],"class_list":["post-4179","post","type-post","status-publish","format-standard","hentry","category-daily-updates"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/comments?post=4179"}],"version-history":[{"count":1,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4179\/revisions"}],"predecessor-version":[{"id":4180,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4179\/revisions\/4180"}],"wp:attachment":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/media?parent=4179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/categories?post=4179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/tags?post=4179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}