{"id":4169,"date":"2021-02-02T09:17:00","date_gmt":"2021-02-02T09:17:00","guid":{"rendered":"https:\/\/publir.com\/blog\/?p=4169"},"modified":"2021-02-04T09:19:21","modified_gmt":"2021-02-04T09:19:21","slug":"digital-monetization-update-feb-2-2021","status":"publish","type":"post","link":"https:\/\/publir.com\/blog\/2021\/02\/digital-monetization-update-feb-2-2021\/","title":{"rendered":"Digital Monetization Update \u00e2\u20ac\u201c Feb 2, 2021"},"content":{"rendered":"

1. <\/strong><\/span>Walmart Teams Up With Trade Desk In A Bid To Become A Top 10 Ad Seller (AdAge)<\/span><\/a><\/strong><\/p>\n

Walmart Media is planning to leverage its first-party shopper data to emerge as a top 10 US ad business in the next five years, as per Ad Age. The retail giant is planning to partner with The Trade Desk to develop a new programmatic buying platform that uses Walmart\u00e2\u20ac\u2122s first party data to place ads outside Walmart properties.<\/span><\/p>\n

2. <\/strong><\/span>WPP, TikTok Announce Global Agency Partnership (MediaPost)<\/span><\/a><\/strong><\/p>\n

TikTok has inked a partnership with media holding company WPP that will give its media clients early access to emerging services built by the social platform. The two companies also said they would jointly create a training and accreditation program for WPP agencies that will secure priority access to content tailored to media and creative disciplines.<\/span><\/p>\n

3. <\/strong><\/span>Facebook Testing Notification To Users About Apple Privacy Changes (Axios)<\/span><\/a><\/strong><\/p>\n

Facebook is testing a notification for Facebook and Instagram iOS app users globally to encourage them to opt in track for \u00e2\u20ac\u0153better ads experience\u00e2\u20ac\u009d. The test is happening in light of the upcoming changes to Apple\u00e2\u20ac\u2122s privacy settings that will make it harder for Facebook and others to collect data on Apple users for ad targeting.<\/span><\/p>\n

  4. <\/strong><\/span>Tortoise Media Grows Subscriber Base By 50% In 2020 As Covid-19 ‘Kickstarted’ The Business (PressGazette)<\/span><\/a><\/strong><\/p>\n

UK-based \u00e2\u20ac\u0153slow news\u00e2\u20ac\u009d outfit Tortoise Media grew its subscriptions by about 50% in 2020, according to co-founder James Harding. Established less than two years ago, the company already has more than 80,000 subscribers, one third of who are under 30. According to Harding, 60% of them have opted for paid membership and the rest have registered for the free daily \u00e2\u20ac\u02dcSensemaker\u00e2\u20ac\u2122 email on a free trial.<\/span>
\n 
\n5. <\/strong><\/span> Gray Television Acquires Quincy Media For $925M In Cash (Deadline)<\/span><\/a><\/strong><\/p>\n

Family-owned Quincy Media was acquired by Broadcaster Gray Television for $925 million in cash in a deal landing it with stations in 102 markets reaching over 25% of US TV households. Gray shares were up 2.7% at $17.51 in mid-morning trade.<\/span><\/p>\n

6. <\/strong><\/span>YouTube Hires Sony Pictures TV Exec To Head Preschool Kids\u00e2\u20ac\u2122 Original Content (Variety)<\/span><\/a><\/strong><\/p>\n

YouTube has tapped Craig Hunter, a veteran executive with Sony Pictures Television, as global head of preschool content for the internet platform\u00e2\u20ac\u2122s originals team. Hunter spent nearly nine years at Sony Pictures Television, most recently as director of kids\u00e2\u20ac\u2122 networks. His task is to grow the slate of YouTube original content for preschool kids for a global audience.<\/span><\/p>\n

7. <\/strong><\/span>Latest Apple Update Will Let Apple Watch Owners Unlock iPhones While Wearing A Mask (Engadget)<\/span><\/a><\/strong><\/p>\n

Apple released the first iOS 14.5 developer beta today that will allow users to unlock their iPhones via Face ID even while wearing a mask provided the iPhone’s owner is also wearing an Apple Watch. Users can lock their iPhones using the Apple watch as well, as the watch is already authenticated.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Walmart Teams Up With Trade Desk, WPP, TikTok Announce Global Agency Partnership, and more…<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[202],"tags":[],"class_list":["post-4169","post","type-post","status-publish","format-standard","hentry","category-daily-updates"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/comments?post=4169"}],"version-history":[{"count":1,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4169\/revisions"}],"predecessor-version":[{"id":4171,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4169\/revisions\/4171"}],"wp:attachment":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/media?parent=4169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/categories?post=4169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/tags?post=4169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}