{"id":4163,"date":"2021-01-29T10:17:00","date_gmt":"2021-01-29T10:17:00","guid":{"rendered":"https:\/\/publir.com\/blog\/?p=4163"},"modified":"2021-02-01T10:20:55","modified_gmt":"2021-02-01T10:20:55","slug":"digital-monetization-update-jan-29-2021","status":"publish","type":"post","link":"https:\/\/publir.com\/blog\/2021\/01\/digital-monetization-update-jan-29-2021\/","title":{"rendered":"Digital Monetization Update \u00e2\u20ac\u201c Jan 29, 2021"},"content":{"rendered":"<p><span style=\"color:#000000\"><strong>1. <\/strong><\/span><strong><a href=\"https:\/\/www.adexchanger.com\/ad-exchange-news\/friday-29012021\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\"> Majority of Marketers Expect to Increase Spend in 2021, Big Focus on Automation (AdExchanger)<\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">A CMO Council survey of 200 global marketers reveals that 65% plan to boost their investments this year, according to CampaignUS. 10% of marketers plan to reduce their marketing budgets year-over-year while 24% expect to keep their investment stable. Marketers are keen on spending on technology, automation and transformation in 2021.<\/span><\/p>\n<p><span style=\"color:#000000\"><strong>2. <\/strong><\/span><strong><a href=\"https:\/\/nyti.ms\/36hBCTB\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\">Facebook Planning Newsletter Tools to Court Independent Writers (NYT)<\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">The social media giant is working on newsletter tools for journalists and writers as part of its Facebook Journalism Project. The product could include features to help writers build their followers on Facebook, curate their email lists and offer paid subscriptions.<\/span><\/p>\n<p><span style=\"color:#000000\"><strong>3. <\/strong><\/span><span style=\"color:#000000\"><strong><a href=\"https:\/\/9to5mac.com\/2021\/01\/28\/tim-cook-privacy-talk\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\">Apple\u00e2\u20ac\u2122s Tim Cook Criticizes Facebook\u00e2\u20ac\u2122s Business Model (9 to 5 Mac)<\/span><\/a><\/strong><\/span><\/p>\n<p>Speaking at an EU data protection conference on Thursday, the Apple CEO said valuing engagement over privacy leads to \u00e2\u20ac\u02dcpolarization\u00e2\u20ac\u2122 and \u00e2\u20ac\u02dcviolence.\u00e2\u20ac\u2122 Cook covered Apple\u00e2\u20ac\u2122s stance on privacy and security in the technology industry, the hope it sees for change going forward and its deep concerns with Facebook\u00e2\u20ac\u2122s business model.<\/p>\n<p>&nbsp; <span style=\"color:#000000\"><strong>4. <\/strong><\/span><span style=\"color:#000000\"><strong><a href=\"https:\/\/www.livemint.com\/companies\/news\/google-bombards-australian-search-users-as-pr-campaign-intensifies-11611887011838.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\"> Google Uses Search Pop-up to Fight Proposed Law in Australia (LiveMint)<\/span><\/a><\/strong><\/span><\/p>\n<p>Google is showing Search users in Australia a new pop-up to warn them about the implications of the news media bargaining law, which the tech giant says will force it to pull its search service from the local market. US tech giant Google stepped up its public relations campaign against Australian regulation on Friday, presenting all search users Down Under with a &#8220;proposal&#8221; to water down planned rules.<br \/>\n&nbsp;<br \/>\n<span style=\"color:#000000\"><strong>5. <\/strong><\/span><strong><a href=\"https:\/\/www.businessinsider.com\/youtube-and-influencer-business-trends-newsletter-january-28-2021-1\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\">YouTube Readies its TikTok Rival &#8211; Tests in India First (Business Insider)<\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">YouTube is gearing up to challenge TikTok with a new feature called \u00e2\u20ac\u02dcShorts\u00e2\u20ac\u2122 that will allow creators to upload brief vertical videos. It has been testing Shorts in India after first announcing the feature in September, Business Insider reports. YouTube joins Instagram Reels and Snapchat\u00e2\u20ac\u2122s Spotlight in the race for primacy in the short-form video format.<\/span><\/p>\n<p><span style=\"color:#000000\"><strong>6. <\/strong><\/span><strong><a href=\"https:\/\/www.theverge.com\/2021\/1\/28\/22254886\/google-allowing-gambling-apps-play-store-more-countries-us\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\">Gambling Apps are Coming to Google\u00e2\u20ac\u2122s Play Store in the US and 14 Other Countries (The Verge)<\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">The change in Google\u00e2\u20ac\u2122s Play Store policies will now allow gambling and betting Android apps in 15 more countries, including the US. Previously gambling apps were only allowed in four countries: Brazil, France, Ireland and the United Kingdom. The new rules will be applicable from March 1, 2021.<\/span><\/p>\n<p><span style=\"color:#000000\"><strong>7. <\/strong><\/span><strong><a href=\"https:\/\/www.thewrap.com\/peacock-subscribers-33-million-signups\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color:#006325\"> Peacock Hit 33 Million Sign Ups Before the Office Even Arrived (TheWrap)<\/span><\/a><\/strong><\/p>\n<p><span style=\"color:#000000\">NBC Universal\u00e2\u20ac\u2122s Peacock streaming service hit 33 million sign-ups in the fourth quarter, parent company Comcast reported on Thursday. This is an addition of 11 million subscribers since the third quarter. While the company\u00e2\u20ac\u2122s overall revenues beat Wall Street\u00e2\u20ac\u2122s expectations, Comcast continued to see the impact of the coronavirus pandemic on its filmed entertainment and theme park divisions.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple Criticizes Facebook\u00e2\u20ac\u2122s Business Model, Google Uses Search Pop-up to Fight Proposed Law in Australia, YouTube Readies its TikTok Rival , and more&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[202],"tags":[],"class_list":["post-4163","post","type-post","status-publish","format-standard","hentry","category-daily-updates"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/comments?post=4163"}],"version-history":[{"count":1,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4163\/revisions"}],"predecessor-version":[{"id":4164,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4163\/revisions\/4164"}],"wp:attachment":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/media?parent=4163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/categories?post=4163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/tags?post=4163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}