{"id":4151,"date":"2021-01-25T07:38:00","date_gmt":"2021-01-25T07:38:00","guid":{"rendered":"https:\/\/publir.com\/blog\/?p=4151"},"modified":"2021-01-26T07:41:10","modified_gmt":"2021-01-26T07:41:10","slug":"digital-monetization-update-jan-25-2021","status":"publish","type":"post","link":"https:\/\/publir.com\/blog\/2021\/01\/digital-monetization-update-jan-25-2021\/","title":{"rendered":"Digital Monetization Update \u00e2\u20ac\u201c Jan 25, 2021"},"content":{"rendered":"

1. <\/strong><\/span>Apple\u00e2\u20ac\u2122s IDFA Changes Could Cost Facebook Billions in Lost Revenue (AdExchanger)<\/span><\/a><\/strong><\/p>\n

Apple\u00e2\u20ac\u2122s upcoming IDFA (identifier for advertisers,) changes are expected to impact 7% of Facebook\u00e2\u20ac\u2122s total revenue, accounting for roughly $5 billion loss for Facebook in Q2, according to Eric Seufert, a mobile consultant, investor and editor of Mobile Dev Memo.<\/span><\/p>\n

2. <\/strong><\/span> ROKU\u00e2\u20ac\u2122s Acquisition of Dataxu to Fix Transparency Issues of Ad Buyers (AdExchanger) <\/span><\/a><\/strong><\/p>\n

Roku acquired Dataxu, a software company that helps marketing professionals use data to improve their advertising for $150 million. According to Mike Baker, co-founder and former CEO of dataxu, this move would help ROKU to address the issues related to transparency and install trust in ad buyers, essential to increase CTV ad revenue.<\/span><\/p>\n

3. <\/strong><\/span> Italy Orders TikTok to Block Under-age Users (Reuters) <\/span><\/a><\/strong><\/p>\n

Following the death of a 10-year old in Italy who was using TikTok, the Italian data privacy watchdog ordered the video app to block the account of any user whose age it could not verify. The regulator said in a statement that TikTok had committed to ban any users who are below 13 years of age but it was quite easy to circumvent this rule. TikTok is asked to block unverified accounts until at least February 15 awaiting further information.<\/span><\/p>\n

4. <\/strong><\/span>Forget TikTok, Clubhouse Is Social Media\u00e2\u20ac\u2122s Next Star (Bloomberg)<\/span><\/a><\/strong><\/p>\n

The social media platform based on live audio conversations is soaring in popularity, boasting a weekly active user base of 2 million. On Sunday, the company\u00e2\u20ac\u2122s co-founder Paul Davison announced it had raised an investment round led by venture capital firm Andreessen Horowitz. Tech insiders speculate a valuation of $1 Billion for Clubhouse.<\/span>
\n <\/p>\n

5. <\/strong><\/span>Google Redesigns Its Mobile Search (MediaPost)<\/span><\/a><\/strong><\/p>\n

Focusing on making results easier to read, Google redesigned the mobile search experience with a modern look. The information now includes web content like images and videos that will provide additional visual blank space to comprehend the pieces on the page and the colors to guide the eyes towards the important information on the page.<\/span><\/p>\n

6. <\/strong><\/span> MDC\u00e2\u20ac\u2122s Code & Theory Acquires Digital Shop Kettle (MediaPost) <\/span><\/a><\/strong><\/p>\n

Code & Theory acquired the digital shop Kettle to expand its creative and production capabilities along with strengthening its e-commerce expertise. CEO and co-founder of Kettle, Oliver Peyre, has made a deal under which Kettle will continue to operate as a stand-alone agency.<\/span><\/p>\n

7. <\/strong><\/span> Marques Brownlee\u00e2\u20ac\u2122s MKBHD Channel Hits 13.5million Subscribers (The Verge) <\/span><\/a><\/strong><\/p>\n

Marques Brownlee\u00e2\u20ac\u2122s channel MKBHD gained 13.5 million subscribers, making him one of the most influential people online. The influencer said in a recent interview that although the entire journey appeared fun and effortless, there was meticulous planning, entrepreneurial effort and investment behind this success.  <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Apple\u00e2\u20ac\u2122s IDFA Changes Could Cost Facebook Billions, ClubHouse is the next Social Media Star, Google Redesigns Mobile Search and more…<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[202],"tags":[],"class_list":["post-4151","post","type-post","status-publish","format-standard","hentry","category-daily-updates"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/comments?post=4151"}],"version-history":[{"count":1,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4151\/revisions"}],"predecessor-version":[{"id":4152,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4151\/revisions\/4152"}],"wp:attachment":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/media?parent=4151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/categories?post=4151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/tags?post=4151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}