{"id":4001,"date":"2020-06-16T13:26:46","date_gmt":"2020-06-16T13:26:46","guid":{"rendered":"https:\/\/publir.com\/blog\/?p=4001"},"modified":"2021-02-12T07:33:12","modified_gmt":"2021-02-12T07:33:12","slug":"publir-partners-with-liveramp","status":"publish","type":"post","link":"https:\/\/publir.com\/blog\/2020\/06\/publir-partners-with-liveramp\/","title":{"rendered":"Publir Partners With LiveRamp"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Publishers will maintain people-based ad targeting with privacy at the forefront<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consumer identity and permission are the future of the open web, with a newfound trust and transparency between publishers and readers being the result of the death of third-party cookies. Privacy tools help publishers offer their users a way to manage their data with consent and preferences, giving individuals more choice and control.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Publir is integrating LiveRamp\u00e2\u20ac\u2122s Privacy Manager for CCPA and GDPR, a platform that enables compliance by storing proof-of-consent and preference choices, responds to visitors who request to alter data the website collects, and provides&nbsp; additional transparency into a site\u00e2\u20ac\u2122s data collection and usage practices. We\u00e2\u20ac\u2122re also integrating their first-party cookie solution.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">LiveRamp, together with Publir\u00e2\u20ac\u2122s technology, will allow for the gathering of authenticated user data, ultimately allowing us to best support our publishers\u00e2\u20ac\u2122 long-term growth by encrypting and translating the data and sending it through with every ad request.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This partnership will benefit publishers by:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Driving high CPMs and more efficient ad delivery&nbsp;<\/li><li>Enabling marketers to deliver a better customer experience and more accurate campaign matching to their readers&nbsp;<\/li><li>Establishing a clear, honest and direct relationship with their readers&nbsp;<\/li><li>Giving their readers a direct way to manage their consent preferences<\/li><\/ul>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">###<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publishers will maintain people-based ad targeting with privacy at the forefront Consumer identity and permission are the future of the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[197,158],"tags":[182,174,172,171,198,165,167],"class_list":["post-4001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","category-tools-tech","tag-adtech","tag-ccpa","tag-compliance","tag-consent","tag-gdrp","tag-privacy","tag-publishers"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/comments?post=4001"}],"version-history":[{"count":6,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4001\/revisions"}],"predecessor-version":[{"id":4061,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/posts\/4001\/revisions\/4061"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/media\/4025"}],"wp:attachment":[{"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/media?parent=4001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/categories?post=4001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/publir.com\/blog\/wp-json\/wp\/v2\/tags?post=4001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}